If there’s one place that your small business needs to have a solid presence, it should be social media. It’s a great venue for engaging with your existing and prospective customers, boost brand awareness, and increase your search engine ranking.
Here are some of the ways to leverage social media into your marketing efforts:
Let your target audience know that your business is a legit one and is being run by a real person. Interact and connect with your followers on social media—reply on tweets (and retweet posts), Facebook comments, and blog posts. This is an effective way to build relationships and trust with your audience on social media.
Create quality, informative content
A lot of businesses are competing for the social media users’ limited attention. How do you get ahead of the pack? Provide high-quality, valuable content that your target audience will find useful to their needs. It should not always be about promoting your products or services. You have greater chances of getting more likes and shares on social media if you offer informative content. Also, if your social media content can engage people on an emotional level, they can more easily identify with your brand.
Use keywords and measure their effectiveness
Using keywords is great for making your brand more visible online to your prospective clients. Just make sure to regularly evaluate and measure their performance so that you’ll know if they still work as expected.
Update your profile and cover photos
Images are powerful tools for conveying a message or emotion—which is why you must pick wisely the images you use for your social media channels. Make sure to update your cover photo and profile photos with professional ones to reflect the branding of your business.
Have you tried one of these strategies in social media marketing for your small business? Which ones worked the best? Share your thoughts here!